Scalable architecture
Built to handle your first hundred customers and your first million, without changing a line of core code.
Multi-tenant from day oneEarly-access cohort open · launching 2026
The future of customer intelligence is here
A CRM that disappears into your day. Predictive AI and quiet automation for modern teams, without the bloat, the lock-in, or the procurement loop.
14 days freeNo card to beginCancel any time
crmplify.app / overviewIllustrative
Photon AI
Three deals look at risk. Want me to draft check-ins?
Engagement
+248%
Retention
96.2%Excellent
Forecast / 30d
£2.4M
Optimise Q4 outreach
12 high-intent prospects
Connectors on the roadmap
Start here
Which one are you?
Pick your shape and the rest of this page speaks to you: the pitch, the numbers and the next step all change.
- Photon drafts the follow-ups. You edit and send.
- Setup is a form, not a six-week implementation project.
- £25 per user / month, published. No procurement loop.
3
Products in active build
£25
Per user / mo, billed annually
20%
Partner margin, day one
2026
Early access opens
How it works
From landfill to a day that runs itself.
Scroll, and the panel keeps pace with the story.
The story, played outIllustrative
Your CRM today
LeadsAccountsCampaigns v2Legacy syncReports (old)Custom object 7Territories+ 34 more
- 41 fields required to save a contact
- 6-week implementation, £14k of it services
- Renewal quote: “let’s get you on a call”
Photon reading signals
Northwind Ltd · engagementfalling
Halden Group · intenthigh
Ovett & Co · churn riskwatch
Three deals look at risk. I’ve drafted check-ins for each. Review and send?
Your Thursday, after
4h 10m
Admin time returned / week
3
Deals saved before they drifted
- Follow-ups sent, in your voice
- Forecast updated without a spreadsheet
- One tab open. That’s the point.
01 · The problem
The software you bought to simplify your day became the heaviest thing in it.
For two decades CRMs have grown like landfill: feature on feature, tab on tab. Your team pays in hours and your finance director pays in seat licences nobody audits.
02 · The mechanism
Photon reads the signals you don't have time to read.
Behaviour, engagement and conversion signals arrive continuously. Photon scores them, flags the relationship about to drift, and drafts the note, so you edit instead of stare.
03 · The outcome
A CRM that disappears into your day.
One tab, one console, published pricing. You spend the hour on the customer, not on the record.
See what’s in buildTry it, really
Move a deal. Watch Photon react.
Drag a card between stages, or tap it to advance. A working demo with invented deals, not a video.
Photon is watching this board. Move a deal and I'll tell you what I'd do next.
Qualified2 · £97,600
Discovery1 · £112,500
Proposal1 · £48,000
Wonempty
Capabilities
Designed for the modern team.
Rapid deployment
Pre-built infrastructure templates, so standing up a workspace is a setup form rather than an implementation project.
Same-day setupAttention, reallocated
Photon reallocates attention to the highest-performing channels. Automatically, continuously, and with the reasoning shown.
IntelligenceFor MSPs, MSSPs and resellers
Apply as a partnerMargin lives in the quote.
Cost, margin and client price side by side. Set the margin per line, flip to the client view, and only the price leaves the page.
Quote Q-2041 · Halden Group
Drafted by you · 18 seats · 12-month term
| Line | Your cost | Margin | Client price |
|---|---|---|---|
Crmplify Pro · 18 seats 18 × £45 / mo | £810 | 20% | £1,012.50 |
Onboarding & data migration one-off | £950 | 35% | £1,461.54 |
Managed service · monthly per month | £480 | 40% | £800 |
Your cost
£2,240
Your margin
£1,034.04· 32%
Client total
£3,274.04
Send quote to clientSave as templateMargin, per-client billing and white-label quoting are partner features, in development.
Pricing, published
Configure your planNo quote. No loop.
One price per seat, published in full.
10 seatsVolume pricing from 25 seats
Growth
£25per user / mo
From 5 users · 2,000 Photon AI credits
ProPopular
£45per user / mo
Advanced automations · 6,000 credits
Enterprise
£109per user / mo
Billed by agreement · from 20,000 credits
Billed annually. Volume applies itself at 25, 50 and 100 users. No renegotiation.