Not launched yet. First customers go on in 2026.

The CRM you will actually keep up to date

A CRM for MSPs, MSSPs and IT resellers that disappears into your day. Predictive AI and quiet automation, without the bloat, the lock-in, or the procurement loop.

Fourteen days free, no card to begin, and you can stop whenever you like.

Connectors on the roadmap
OutlookSalesforceSlackGmailHubSpot
Start here

Which one are you?

Pick your shape and the rest of this page speaks to you: the pitch, the numbers and the next step all change.

Growing in-house team

Your pipeline, minus the admin.

Start a free trial
  • Photon drafts the follow-ups. You edit and send.
  • Setup is a form, not a six-week implementation project.
  • £25 per user / month, published. No procurement loop.
3
Products in active build
£25
Per user / mo, billed annually
20%
Partner margin, day one
2026
Early access opens
How it works

From landfill to a day that runs itself.

Scroll, and the panel keeps pace with the story.

The story, played outIllustrative
Your CRM today
LeadsAccountsCampaigns v2Legacy syncReports (old)Custom object 7Territories+ 34 more
  • 41 fields required to save a contact
  • 6-week implementation, £14k of it services
  • Renewal quote: “let’s get you on a call”
Photon reading signals
Northwind Ltd · engagementfalling
Halden Group · intenthigh
Ovett & Co · churn riskwatch
Three deals look at risk. I’ve drafted check-ins for each. Review and send?
Your Thursday, after
4h 10m
Admin time returned / week
3
Deals saved before they drifted
  • Follow-ups sent, in your voice
  • Forecast updated without a spreadsheet
  • One tab open. That’s the point.
01 · The problem

The software you bought to simplify your day became the heaviest thing in it.

For two decades CRMs have grown like landfill: feature on feature, tab on tab. Your team pays in hours and your finance director pays in seat licences nobody audits.

02 · The mechanism

Photon reads the signals you don't have time to read.

Behaviour, engagement and conversion signals arrive continuously. Photon scores them, flags the relationship about to drift, and drafts the note, so you edit instead of stare.

03 · The outcome

A CRM that disappears into your day.

One tab, one console, published pricing. You spend the hour on the customer, not on the record.

See what’s in build

Move a deal. Watch Photon react.

Photon is watching this board. Move a deal and I'll tell you what I'd do next.

Qualified2 · £97,600
Discovery1 · £112,500
Proposal1 · £48,000
Wonempty

Try it: drag a card between stages, or tap it to advance. A working demo with invented deals, not a video.

How it's built

Built for a book of clients, not one company.

Every client in its own workspace

One console over a book of clients, each with its own data and its own billing. That separation is the architecture, not a setting - which is why it is being built before the things that sit on top of it.

Multi-tenant from day one

A setup form, not a project

Standing a client workspace up means filling in a form. No discovery call, no statement of work, and nobody waiting six weeks to log in for the first time.

Same-day setup

Attention, reallocated

Photon says which deals have gone quiet and what it thinks changed. You are free to disagree with it - the reasoning sits on the card, which is the point of showing it.

Shows its working
For MSPs, MSSPs and resellers

Margin lives in the quote.

Cost, margin and client price side by side. Set the margin per line, flip to the client view, and only the price leaves the page.

Apply as a partner
Quote Q-2041 · Halden Group
Drafted by you · 18 seats · 12-month term
LineYour costMarginClient price
Crmplify Pro · 18 seats
18 × £45 / mo
£81020%£1,012.50
Onboarding & data migration
one-off
£95035%£1,461.54
Managed service · monthly
per month
£48040%£800
Your cost
£2,240
Your margin
£1,034.04· 32%
Client total
£3,274.04
Send quote to clientSave as templateMargin, per-client billing and white-label quoting are partner features, in development.
Pricing, published

No quote. No loop.

One price per seat, published in full.

Configure your plan
10 seatsVolume pricing from 25 seats
Growth
£25per user / mo
From 5 users · 2,000 Photon AI credits
ProPopular
£45per user / mo
Advanced automations · 6,000 credits
Enterprise
£109per user / mo
Billed by agreement · from 20,000 credits

Billed annually. Volume applies itself at 25, 50 and 100 users. No renegotiation.

Launching 2026

Ready when you are.

Register your interest, or take twenty minutes with us and we'll show you the parts that aren't finished too.