Showing the page written for business.
Business Acceleration Technology. Always with you, one step ahead.
Everything from first hello to money in the bank.
We're building one system for pipeline, invoicing and revenue, with AI doing the legwork. You talk to customers. SecondShadow does the rest.
- Growth plan, 5 seats£30 per user a month after the trial.
- Fourteen days freeNo card to start, no contract after.
- Your data stays in the UKHosted in London, encrypted at rest.
Connectors on the roadmap
- More on the way
Lead to cash
Four stages, one record, no re-keying.
What we're building: one record that carries each deal from first contact to payment received. The quote becomes the invoice, the invoice becomes revenue, and nobody types the same thing twice.
- 01
Lead
Sourced, scored and logged, with calls and emails captured as they happen.
- 02
Quote
Priced from your catalogue, approved in-line, sent and tracked.
- 03
Invoice
Raised where the deal closed, synced to your accounts, chased on schedule.
- 04
Paid
Recognised against the deal, so revenue and pipeline agree.
Capabilities in the programme
Every business we talk to ends up running three systems and a spreadsheet that disagrees with all of them. We're building the one that makes the sprawl unnecessary, with Photon doing the legwork inside it. None of the below is live yet, and early customers set the order it ships in. Hover or tap one to see the problem it answers.
- 01
Invoices, raised where the deal closed
The invoice comes out of the thing you just won, rather than out of a second system you have to tell about it afterwards.
The problem this solves: You win the deal, then type the whole thing again into the accounts package, and the invoice goes out a week late with the wrong PO number on it.
- 02
Revenue you agree on
Pipeline, invoices and recognition reading from one set of records, so the Monday meeting is a decision rather than a reconciliation.
The problem this solves: Sales has one number, finance has another, and Monday's meeting is spent working out whose spreadsheet is right.
- 03
Every number has a story
Click a figure on a report and land on the deal, the invoice or the call behind it.
The problem this solves: A figure on the report looks wrong, and nobody can say where it came from without an afternoon of exports.
- 04
Bring your old system with you
Contacts, deals and history carried across with a mapping you approve, and set up without needing someone technical.
The problem this solves: You would switch tomorrow, but years of contacts and deal history are stuck in the old system and moving them sounds like a quarter's work.
- 05
Leads, found for you
AI lead generation that draws on more of your tools as each integration lands.
The problem this solves: Prospecting means evenings in spreadsheets and browser tabs, and it is the first thing to stop when the week gets busy.
- 06
Nothing renews by surprise
The date that matters turns up before it passes, with the account's history attached.
The problem this solves: A renewal date lived in someone's head, it passed, and you found out when the customer had already gone quiet.
- 07
Which deals are actually moving
Scoring across the account and the deal, so your week sorts itself by what deserves the attention.
The problem this solves: Every deal looks equally urgent, so the loudest one gets the week and the one that was about to close goes cold.
- 08
Emails in your tone
Drafts that sound like you on a good day, ready for you to read, tweak and send.
The problem this solves: Follow-ups sit in drafts because writing them properly takes time you do not have, and the generic ones never get a reply.
Before you decide anything
What is the admin actually costing you?
Your numbers, not ours. Nothing to sign up for, and nothing emailed to you. Move the sliders and take the figure with you.
- Hours a year
- 1,380
- Working days a year
- 173
- Full-time equivalent
- 0.8 people
Annual cost of admin
£34,500 a year
- Per person, per year
- £6,900
- Per month
- £2,875
- Per working day
- £150
This is the work SecondShadow is being built to remove.
The founders group
Everyone who joins before launch is in it.
Every request is read and approved by a person, so places move at the speed we can properly support. The group closes at launch, after that no more spots are available.
- 01
Build updates before anyone else
What we shipped, what broke, and what we changed our minds about. Written by us, not by a newsletter tool.
- 02
Invitations to founder events
Small, in person where we can manage it, and worth your evening. You will meet the people building this.
- 03
A say in what ships first
The order of the capabilities above is not decided. Founders are the people who get asked, and we act on the answers.
Questions before you request access
Something else? Talk to usWhat actually is it?
One system for the commercial side of your business. Contacts, companies and a pipeline sit underneath; quoting, invoicing and revenue sit on top; and Photon, our AI, works across all of it. It replaces the CRM you have, and the other things you bought because the CRM could not do them.
What do I get by signing up?
A place in the queue for an early workspace on the Growth plan, five users included. We email you when it's ready. If you ticked the box for updates you'll hear a little more from us, but not much. We're busy building.
Does it cost anything to be on the list?
No. Joining is free, and the workspace starts with a fourteen day free trial that doesn't need a card. We'd rather you tried it before anyone mentions money.
Do I have to talk to anyone first?
Nope. Confirm your email and you're on the list. No sales call, and no demo you didn't ask for. If you do fancy a chat, you can book one from your account.
Can I leave if it's not for me?
Any time. There's no contract and no exit fee. Updates switch off from any email or from your account, and we promise not to take it personally.
Before you go
Don't want to leave yet?
Fair enough. Have a go at Shadow Run: one button, a course that gets quicker, and your own best run racing you as a shadow. Sign up and your best goes on the board.
Request access to the early access programme.
A founder reads every request, and every place is approved by hand.