Private waitlist, approved case by case

Everything from first hello to money in the bank.

We're building the CRM that does your invoicing too. You talk to customers. SecondShadow does the rest.

Growth plan, 5 seats, free while you wait. Access is approved case by case. No card.

Growth plan, 5 seats

£30 per user a month after the trial.

Fourteen days free

No card to start, no contract after.

Founder pricing, kept

Yours for the life of the account.

In the workshop

One system, and it does the legwork

Every business that buys a CRM ends up running three systems and a spreadsheet that disagrees with both. We're building the one that makes the sprawl unnecessary, with Photon doing the legwork inside it. None of the below is live yet, and early customers help decide what ships first.

  • Invoices, raised where the deal closed

    The invoice comes out of the thing you just won, rather than out of a second system you have to tell about it afterwards.

  • Revenue you agree on

    Pipeline, invoices and recognition reading from one set of records, so the Monday meeting is a decision rather than a reconciliation.

  • Every number has a story

    Click a figure on a report and land on the deal, the invoice or the call behind it. No exporting to a spreadsheet to find out where it came from.

  • Bring your old CRM with you

    Contacts, deals and history carried across in an afternoon rather than a quarter, and set up without needing someone technical.

  • Leads, found for you

    AI lead generation that draws on more of your tools as each integration lands. Prospecting, minus the spreadsheet archaeology.

  • What you sold vs what you signed

    Back-office integrations that check each deal's value against the agreement behind it, so the gap turns up before finance finds it.

  • QBRs, drafted

    A first draft of the quarterly business review, built from the account's own history. You still get to take the credit.

  • Emails in your tone

    Drafts that sound like you on a good day, ready for you to read, tweak and send.

Before you ask

Fair questions.

Is it a CRM or a business intelligence tool?
Both, and the CRM is the smaller half. Contacts, companies and a pipeline sit underneath. The intelligence is the AI we're building on top, working across your CRM, your back-office tools and the integrations still to come, so the numbers you act on are the real ones.
What do I get by signing up?
A place in the queue for an early workspace on the Growth plan, five users included. We email you when it's ready. If you ticked the box for updates you'll hear a little more from us, but not much. We're busy building.
Does it cost anything to be on the list?
No. Joining is free, and the workspace starts with a fourteen day free trial that doesn't need a card. We'd rather you tried it before anyone mentions money.
Do I have to talk to anyone first?
Nope. Confirm your email and you're on the list. No sales call, and no demo you didn't ask for. If you do fancy a chat, you can book one from your account.
Can I leave if it's not for me?
Any time. There's no contract and no exit fee. Updates switch off from any email or from your account, and we promise not to take it personally.